Best Sauna Ever | TTNE Inc.

Totonoe
Based in Japan

TTNE is a sauna creative collective pioneering new possibilities by fusing global sauna traditions with Japan’s rich bathing culture.

Founded in 2017 by “Totonoé-Oyakata” Dai Matsuo and “Sauna Master” Daisuke Akiyama, TTNE bridges diverse fields such as technology, architecture, design, fashion, gastronomy, and entertainment. Through sauna facility production, product development, event planning & management, and brand collaborations, TTNE embodies the Japanese spirit of embracing and refining diverse cultures.

As the organizer of “Saunachelin” and “Sauna37”, and the first-ever global ambassador for HARVIA, the world’s No.1 sauna equipment brand, TTNE is expanding Japan’s sauna culture to the world. Beyond mere relaxation, we redefine saunas as a lifestyle, continuously crafting innovative experiences.

ACHIEVEMENTS

WE ARE PROUD TO ANNOUNCE AS HARVIA’S GLOBAL AMBASSADOR

Over the years, I’ve worked to enhance saunas and have connected with like-minded individuals from around the world, but I’ve never met anyone who approaches saunas with such freedom and playfulness as they do.

Tapio Pajuharju
(Former CEO, Harvia Plc.)

WHAT WE DO

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From conceptualizing groundbreaking sauna experiences to creating tangible spaces, managing post-opening programs and events, designing sauna-related products, overseeing their distribution, and operating media platforms that serve as key market touchpoints—every element is meticulously handled by experts with deep expertise in their respective fields.

PRODUCE

ALL PROJECTS

PRODUCTS

Limited Collaboration Items COLLABORATIONS

GO TO SHOP

PROMOTION

OUR SAUNA TALENTS

Japan is home to many dedicated sauna specialists—true “pro saunners”—who are committed to evolving and expanding sauna culture.
To ensure that the work of these pro saunners is recognized as a legitimate profession, and to further deepen and enrich the culture of sauna in Japan, we have launched a specialized agent service for sauna professionals.
From Aufguss masters and whisking experts to models, actresses, photographers, video creators, DJs, and even doctors—we support and coordinate appearances at events, speaking engagements, TV shows, promotional campaigns, and more for a wide range of sauna-related specialists.