Best Sauna Ever | TTNE Inc.

Totonoe
Based in Japan

TTNE is a sauna creative collective pioneering new possibilities by fusing global sauna traditions with Japan’s rich bathing culture.

Founded in 2017 by “Totonoé-Oyakata” Dai Matsuo and “Sauna Master” Daisuke Akiyama, TTNE bridges diverse fields such as technology, architecture, design, fashion, gastronomy, and entertainment. Through sauna facility production, product development, event planning & management, and brand collaborations, TTNE embodies the Japanese spirit of embracing and refining diverse cultures.

As the organizer of “Saunachelin” and “Sauna37”, and the first-ever global ambassador for HARVIA, the world’s No.1 sauna equipment brand, TTNE is expanding Japan’s sauna culture to the world. Beyond mere relaxation, we redefine saunas as a lifestyle, continuously crafting innovative experiences.

ACHIEVEMENTS

WE ARE PROUD TO ANNOUNCE AS HARVIA’S GLOBAL AMBASSADOR

Over the years, I’ve worked to enhance saunas and have connected with like-minded individuals from around the world, but I’ve never met anyone who approaches saunas with such freedom and playfulness as they do.

Tapio Pajuharju
(Former CEO, Harvia Plc.)

WHAT WE DO

from 0
to 100

From conceptualizing groundbreaking sauna experiences to creating tangible spaces, managing post-opening programs and events, designing sauna-related products, overseeing their distribution, and operating media platforms that serve as key market touchpoints—every element is meticulously handled by experts with deep expertise in their respective fields.

PRODUCE

ALL PROJECTS

PRODUCTS

Limited Collaboration Items COLLABORATIONS

GO TO SHOP

OUR SAUNA TALENTS

Not just sweating in the sauna, but sweating for the sauna—these are the specialists dedicated to the world of saunas.

Japan is home to many “pro sauners”—individuals who are deeply committed to the development of sauna culture.
However, unlike athletes or entertainers, they have never had management or agency support.

To ensure that the efforts of Japan’s pro sauners are recognized as legitimate work, and to further refine and elevate sauna culture, we have established an agency dedicated to sauna specialists.
From Aufguss masters and whisking experts to models, actresses, photographers, videographers, DJs, and even doctors, we collaborate with a diverse range of sauna-related professionals.

We provide event bookings, speaking engagements, media appearances, PR representation, casting coordination, and support, helping to connect these specialists with opportunities that expand and enrich the sauna industry.